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About the IBM MDM User Group

The IBM MDM User Group includes End Users, Consultants, and Developers from all around the world, who regularly meet to share their experiences and best practices. Launched in September 2020, the group meets virtually to discuss their product knowledge, implementation experience, product updates and offers a panel discussion on trending topics. There is also an MDM online group within IBM’s DataOps online community with an active discussion forum. We regularly share the event schedule, presentations, meeting recordings, and resources there.


Date: October 21, 2021 (Thursday), Time: 11:00 a.m. - 12:30 p.m. EDT

  • Introduction and Agenda Overview

Customer Experience Data and Analytics
Analytics enables a data-driven Customer Experience strategy
Drive high levels of customer engagement with a data-driven, analytics-based customer experience approach across all channels of interaction.
A data-driven customer experience approach across all channels of interaction