Strengthen media and telecommunication experiences with customer behavior data

Cash in on behavior-based targeting and personalize customer experiences

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INDUSTRY IMPACT

Read our experts' take on the latest trends and how our solutions transform the industry. 

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Blog

Connecting the Dots: Data, Artificial Intelligence, and Cloud

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Podcast

What is intelligence architecture?

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Whitepaper

Enterprise Intelligence Hub: Unlocking Trusted, Actionable and Prescriptive Business Insights

Convert your telecommunication and media customer data into a competitive advantage

Drive an improved and engaged customer experience by obtaining customer perspective, behavioral data and tailor targeting to meet individual content needs. Store and access consumer data critical to business efficiency with our data management systems.

Develop a structured method for data collection, storage, management through new technology adoption for your telecommunication carrier. Strengthen your enterprise reach by attracting viewership based on compartmentalized consumer data to simplify media positioning.

Technology solutions for Telecommunications 
Gather real-time insights and improve telecom experiences

 

Gain a better understanding of subscriber data and personalize customer experiences with streamlined data collection, storage, and management systems across your organization. With data science tools that offer real-time insights, meet challenges in the communication industry and prevent recurring issues. 

How can your enterprise improve telecommunication service with data-driven solutions?  

  • Ready your enterprise to develop greater transmission speeds, lower latency, and with new technological capabilities  

  • Improve CX with data analytics insights to determine how to serve consumers best while ensuring reliable and quality connectivity 

  • Build a consent management system for consumers to choose what businesses would like to share with other parties to prevent accidental misuse 

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Intelligent analytics for Media and Entertainment enterprises 
Customize and target content to specific audiences with data science tools

 

Improve personalization by micro-segmenting audiences and taking a nuanced approach to customer engagement. Converge and remix entertainment experiences through new service offerings and entertainment bundles to find loyal micro-audiences. Using data science tools like graph-based algorithms, create customer experiences with personalized content and generate higher engagement.  

How can your enterprise cater to the entertainment needs of specific customer segments? 

  • Design thousands of micro-bundled offers that can be recommended to subscribers in real-time, and hyper-personalize content for subscribers, at the different points of consumption, in context, at the right time   

  • Identify emerging usage trends across customer segments to create and automate the delivery of new offers 

  • Capture real-time analytics insights in customer behavior to route personalized content intelligently across an omnichannel experience 

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Success Story

Reducing Costly & Inefficient Truck Rolls for an Intenet Provider

Our data scientists and analysts worked to decrease truck rolls for an internet service provider by 15% for the year...

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Success Story

Implementing Single Customer View for a Content Publisher

We established a unified data management system and enabled our customer to move away from a redundant siloed system....

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Client Speak

"We simplified our internal processes with the Master Data Management solution, which helped us go to a single data source to extract all possible customer insights."

CEO of a Content Publishing Enterprise

"Our installation requests are massive and demand us to invest hefty sums in sustaining the need. Mastech InfoTrellis helped us cut costs significantly by forecasting future needs through data analytics."

COO of an Internet Provider Company

Let's talk about how we can work with you