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Online Pet Retailer: 20% Boost in Productivity and Cost Reduction


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Achieved nearly a 20% increase in broadcasting and agent productivity


Reduced admin time and effort through advanced notification management within the same UI

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Enhanced communication with rich-text notifications, including images and links


Mastech InfoTrellis empowered the client to enhance communication with its customer base by upgrading the user interface for critical notifications and surveys. The transformation enabled timely and visually rich notifications, departing from traditional text broadcasting.   


An Online Pet Product Retailer


Not specified



Tech Stack

Oracle B2C Service, Advanced Broadcast Notification Center

Tags: BI tools IBM Cognos Analytics

The Challenges

  • The client's system only allowed plain text notifications without acknowledgment support  

  • A more efficient and reliable tool was needed to broadcast company announcements, surveys, and action items through the B2C Browser UI 

  • The tool was expected to support rich-media content, including images, formatting, and links (even links for survey responses)