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User Behavior Analysis That Lifted Conversion Rate


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The solution helped the client identify and prioritize growth opportunities

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Employees can make informed decisions on the product, backed by trusted user behavior data

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All employees could explore user data in Amplitude and find insights, enabling much faster testing and iteration cycles


Mastech InfoTrellis helped a leading grocery delivery service provider increase its landing page conversion rate by 10% by providing a complete picture of user behavior. The solution helped the service provider increase activation by getting first-time users to go from exploring to placing the order through Opportunity Analysis.


Delivery Service Provider


North America



Tech Stack

Customer Journey Analysis

Tags: BI tools IBM Cognos Analytics

The Challenges

  • The client needed cross-platform tracking to measure the behavior of a single user across mobile, mobile web, and native mobile apps 

  • The client relied on self-built tools for analysis, lacking self-service capabilities and resulting in extended turnaround time 

  • They needed an analytics platform to track everything they needed across platforms without exceeding event limits and costly overages