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Stories of our customer success
Discover our repository of case studies that showcase real-world examples of how we are modernizing data for customers.
User Behavior Analysis That Lifted Conversion Rate
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Highlights
The solution helped the client identify and prioritize growth opportunities
Employees can make informed decisions on the product, backed by trusted user behavior data
All employees could explore user data in Amplitude and find insights, enabling much faster testing and iteration cycles
Overview
Mastech InfoTrellis helped a leading grocery delivery service provider increase its landing page conversion rate by 10% by providing a complete picture of user behavior. The solution helped the service provider increase activation by getting first-time users to go from exploring to placing the order through Opportunity Analysis.
Client
Delivery Service Provider
Geography
North America
Industry
Logistics
Tech Stack
Customer Journey Analysis
The Challenges
- The client needed cross-platform tracking to measure the behavior of a single user across mobile, mobile web, and native mobile apps
- The client relied on self-built tools for analysis, lacking self-service capabilities and resulting in extended turnaround time
- They needed an analytics platform to track everything they needed across platforms without exceeding event limits and costly overages