Personalizing Patient Interaction with Marketing Solutions

Home » Data-activation » Personalizing Patient Interaction with Marketing Solutions

Highlights

Real-time patient data access and evaluation improved, ensuring prompt and accurate responses to patient needs

The platform facilitated the creation of new wellness programs in a cost-effective manner, enhancing patient interaction

Overall patient interaction and experience were elevated, contributing to increased customer retention

Overview

Mastech InfoTrellis collaborates with a prominent Healthcare Provider in North America, transforming patient interactions through optimized data utilization. This case study delves into the challenges faced, the innovative solutions implemented, and the remarkable outcomes achieved.

Client

Leading Healthcare Provider

Geography

North America

Industry

Healthcare

Tech Stack

Customer Engagement Platform

The Challenges

Inefficient patient information access hindered prompt responses, impacting patient interaction
Manual processes, outdated technology, and limited data visibility decreased staff productivity and hampered data integration
The need to re-activate elective procedures post-Covid demanded swift marketing initiatives and reduced customer acquisition costs