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Past Webinars

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NexusAI: From Tickets to Outcomesarrow-icon

Learn about Mastech’s value-driven differentiation and how we accelerate your AI outcomes.

    Who we are

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    Discover how the Mastech ecosystem is enabling customers to make well-informed decisions faster than ever and how we stand apart in the industry.

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    Delve into our wealth of insights, research, and expertise across various resources, and uncover our unique perspectives.

    On-demand Webinars

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    Customer Service Modernization Utilizing AI Assistantsarrow

    Thrive in a supportive and inclusive work environment, explore diverse career options, grow your skills, and be a part of our mission to excellence.

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    60% ROI Boost, Elevated Digital Engagement, and Revenue Surge in Banking Services

    Highlights

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    The solution helped the client identify and prioritize growth opportunities

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    Employees can make informed decisions on the product, backed by trusted user behavior data

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    All employees could explore user data in Amplitude and find insights, enabling much faster testing and iteration cycles

    Overview

    Mastech InfoTrellis partnered with a multinational retail bank in the US to revolutionize its marketing approach. Focused on delivering more than just retail banking services, the collaboration aimed to enhance customer engagement and drive awareness of the bank's diverse offerings. 

    Client

    Multinational Retail Bank

    Geography

    United States

    Industry

    Banking and Financial Services

    Tech Stack

    Multi-channel Marketing and Personalization System

    Tags: BI tools IBM Cognos Analytics

    The Challenges

    • The bank, offering services spanning retail banking, mortgage, wealth management, credit cards, and more, needed help to market its extensive services effectively 

    • Existing marketing campaigns were conducted in silos, hindering cross-selling opportunities 

    • The slow rollout of marketing programs and impersonal communication led to suboptimal performance 


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