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Stories of our customer success
Discover our repository of case studies that showcase real-world examples of how we are modernizing data for customers.
A Universal Tag Platform That Reduced Cloud Costs By 50%
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Highlights
More than 50% reduction in costs on tag management
Aqfer Universal Tag now delivers billions of tags per day
The engineers in the team could work on priority tasks through effective time management through Aqfer Universal Tag
Overview
Mastech InfoTrellis helped a leading global publisher and advertising tech service streamline its tag management in an optimal costing chain. The solution helped create high reliability while freeing engineers to focus on more critical issues.
Client
A global publisher and advertising technology service
Geography
North America
Industry
Advertising and Technology
Tech Stack
Universal Tag with First-Party Data
The Challenges
- The cloud, engineering, and ongoing maintenance costs of its in-house tagging platform had limited its ability to scale
- The client needed to address tag management as a critical component of their value chain to create high reliability while freeing engineers to focus on more critical issues
- The existing tagging platform was inefficient, and the team was leery of expensive re-engineering efforts