112% Revenue Growth for a Tech Company with Smart FMP Implementation

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Highlights

Surpassed the revenue goal by $225M, growing +4% year-over-year

Crafted 16 new Adobe segments to boost federal marketing

Improved email deliverability to 99%, boosting campaign success

Overview

We helped the federal marketing team of a tech company with an innovative solution to enhance campaign efficacy and audience creation. Our expertise facilitated seamless data ingestion from the Customer Engagement Platform (CEP) into the Federal Marketing Platform (FMP).

Client

A global tech major

Geography

America

Industry

Technology

Tech Stack

Adobe Campaign Classic, Python, SQL Server, Tidal, PowerBI

The Challenges

This company’s federal marketing faced challenges with manual segmentation using excel, which caused delays in sending data to SFMC for email deployment.
The marketing teams lacked immediate access to data, hindering their ability to experiment and create effective segmentation, resulting in suboptimal campaign performance.
Manual file creation for segmentation caused scalability and agility issues, especially when coordinating with SFMC for large-scale email deployment.