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Blogs

Featured
Data-as-an-Asset Master Data Management
By Skanda Shambamoorthy | 3 min read

Introduction

In our hyper-connected world, where the average person interacts with brands across an...

Featured
Data-as-an-Asset Master Data Management
By Michael Ashwell | 3 min read

Introduction

Today's Customer MDM reflects an evolution over time. Tomorrow's Customer MDM...

Blogs

Data Activation

6 Steps to a Successful CRM Implementation

By Todd Selsor3 min read
Introduction Implementing a successful Customer Relationship Management (CRM) system is ...
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Data Activation

Updating a Database Table in an Oracle Machine Learning Notebook for Python

By Brian Houlihan1 min read
Introduction Oracle Machine Learning Notebooks are very powerful and allow you to ...
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Data Activation

Probing DataFrames in Oracle ML Notebook: Python Iteration Techniques

By Brian Houlihan1 min read
Introduction Oracle Machine Learning Notebooks are very powerful and allow you to ...
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Data Activation

Real-Time Targeted Marketing in the Age of ChatGPT

By Dennis Gandhi3 min read
Introduction Targeted marketing effectively breaks down the larger market into smaller ...
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Data Activation

Business Benefits of Integrating Sales and Marketing Data with Customer Contact Center

By Arun Prakash Rajendran2 min read
Overview In a data-driven world, customer experience is no longer limited to just ...
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Data Activation

Crafting a Customer-Centric Journey: 12 Key Questions for Building a CX Roadmap

By Craig Daniels4 min read
Overview In today's dynamic business landscape, delivering exceptional customer ...
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Data Activation

Unveiling the Top Field Service Scheduling Software for 2024

By Data Activation Team2 min read
Overview Field service management has become increasingly pivotal in the ever-evolving ...
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Data Activation

Service Solutions Showdown: Oracle vs. Salesforce – A Comparative Expedition

By Data Activation Team9 min read
Overview Field service applications, often called Field Service Management (FSM) ...
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Data Activation

Data-Powered Marketing: Understanding its Advantages and Challenges

By Data Activation Team7 min read
Overview The era of broad, undifferentiated marketing campaigns has faded into history. ...
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Data Activation

The Power of Customer Journey Mapping

By Customer Experience Team6 min read
Organizations across industries understand the importance of Customer Experience and are ...
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