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    Smart Solutions for Enhanced Customer Digital Interaction

    Highlights

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    Improved digital interaction for a major insurance player

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    Evaluated cross-sell quoting versus buying patterns

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    Demonstrated Customer 360 through AllSight and visualizations in Tableau and ZoomData

    Overview

    Mastech InfoTrellis collaborated with a prominent insurance major, aligning program goals and deriving functional requirements from business needs. The team extended the data model, performed data mapping, and facilitated data synthesis, emphasizing digital interaction optimization. 

    Client

    Large Insurance Major

    Geography

    Not Specified

    Industry

    Insurance

    Tech Stack

    Customer 360

    Tags: BI tools IBM Cognos Analytics

    The Challenges

    • The client struggled to identify top digital pain points and self-service needs for enhanced customer experience 

    • The client looked for more proactive ways in detecting and addressing digital pain points to improve overall interaction 

    • Lack of clear insights into the effectiveness of cross-selling process amidst high demand to enhance it through implementing next-best-action strategies 
    Challenges-image-May-14-2024-06-37-26-8174-AM