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Past Webinars

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NexusAI: From Tickets to Outcomesarrow-icon

Learn about Mastech’s value-driven differentiation and how we accelerate your AI outcomes.

    Who we are

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    Discover how the Mastech ecosystem is enabling customers to make well-informed decisions faster than ever and how we stand apart in the industry.

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    Delve into our wealth of insights, research, and expertise across various resources, and uncover our unique perspectives.

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    Customer Service Modernization Utilizing AI Assistantsarrow

    Thrive in a supportive and inclusive work environment, explore diverse career options, grow your skills, and be a part of our mission to excellence.

    Smart-MDM-based-Universal-Customer-Profile-1_60803084_60803172

    MDM-based Universal Customer Profile - Built 4 Months Ahead of Time

    Highlights

    Ability to track users across all platforms and create a single customer view with a universal data layer.

    Deeper audience insight and understanding, and increased customer engagement with consumer preference data.

    A single unified view across source systems enabled targeted marketing.

    Overview

    We partnered with a leading global money transfer company in the United States to evaluate its existing architecture and define a Universal Customer Profile (UCP) roadmap. Using our Smart MDM methodology, we helped create a customer-centric data landscape that promoted a homogenous data view and enhanced customer engagement by leveraging collected consumer preference data. Our team of experts successfully implemented the foundational MDM, updating existing modules and creating new customer profiles.

    Client

    A leading global money transfer company

    Geography

    United States

    Industry

    Banking

    Tech Stack

    IBM MDM, Universal Customer Profile (UCP)

    Tags: MDM MDM Solution MDM Methodology

    The Challenges

    • Dealing with a heterogeneous application landscape for profile information hindered marketing and business initiatives.

    • Transforming a transaction-based landscape into a customer-oriented one by establishing a single source of truth for profile data needed more time.

    • Ensuring high performance and availability with 24/7 high-volume transactions was necessary.