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Stories of our customer success
Discover our repository of case studies that showcase real-world examples of how we are modernizing data for customers.
MDM-based Universal Customer Profile - Built 4 Months Ahead of Time
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Highlights
Ability to track users across all platforms and create a single customer view with a universal data layer.
Deeper audience insight and understanding, and increased customer engagement with consumer preference data.
A single unified view across source systems enabled targeted marketing.
Overview
We partnered with a leading global money transfer company in the United States to evaluate its existing architecture and define a Universal Customer Profile (UCP) roadmap. Using our Smart MDM methodology, we helped create a customer-centric data landscape that promoted a homogenous data view and enhanced customer engagement by leveraging collected consumer preference data. Our team of experts successfully implemented the foundational MDM, updating existing modules and creating new customer profiles.
Client
A leading global money transfer company
Geography
United States
Industry
Banking
Tech Stack
IBM MDM, Universal Customer Profile (UCP)
The Challenges
- Dealing with a heterogeneous application landscape for profile information hindered marketing and business initiatives.
- Transforming a transaction-based landscape into a customer-oriented one by establishing a single source of truth for profile data needed more time.
- Ensuring high performance and availability with 24/7 high-volume transactions was necessary.