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Improving Data Quality for Global Contents Publisher with a Single Customer View MDM


Streamlined operations and enhanced customer insights with MDM implementation.

Achieved a comprehensive single-customer view for improved decision-making.

Seamlessly migrated to the Cloud for enhanced scalability and rapid time-to-value.


We helped leading global content publishers improve their business operations by implementing Master Data Management (MDM). We harnessed the power of Cloud computing to help the client unlock a unified single customer view, enabling them to gain a consistent view of customers, and access deep customer insights to achieve operational excellence.


Global content publisher





Tech Stack


Tags: MDM Single Customer View Cloud Implementation

The Challenges

  • The client's multiple systems maintained separate silos of customer information, creating a fragmented view of customer data.

  • The lack of a unified perspective on customers made it increasingly difficult to accurately identify and obtain a comprehensive understanding of the interactions.

  • Ensuring consistent reference values posed a significant challenge during the Cloud implementation process.