Streamlined operations and enhanced customer insights with MDM implementation.
Achieved a comprehensive single-customer view for improved decision-making.
Seamlessly migrated to the Cloud for enhanced scalability and rapid time-to-value.
We helped leading global content publishers improve their business operations by implementing Master Data Management (MDM). We harnessed the power of Cloud computing to help the client unlock a unified single customer view, enabling them to gain a consistent view of customers, and access deep customer insights to achieve operational excellence.
Global content publisher
- The client's multiple systems maintained separate silos of customer information, creating a fragmented view of customer data.
- The lack of a unified perspective on customers made it increasingly difficult to accurately identify and obtain a comprehensive understanding of the interactions.
- Ensuring consistent reference values posed a significant challenge during the Cloud implementation process.