MDM Empowers Global Content Publisher's Data Quality

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Highlights

Streamlined operations and enhanced customer insights with MDM implementation.

Achieved a comprehensive single-customer view for improved decision-making.

Seamlessly migrated to the Cloud for enhanced scalability and rapid time-to-value.

Overview

We helped leading global content publishers improve their business operations by implementing Master Data Management (MDM). We harnessed the power of Cloud computing to help the client unlock a unified single customer view, enabling them to gain a consistent view of customers, and access deep customer insights to achieve operational excellence.

Client

Global content publisher

Geography

Global

Industry

Media

Tech Stack

MDM

The Challenges

The client's multiple systems maintained separate silos of customer information, creating a fragmented view of customer data.
The lack of a unified perspective on customers made it increasingly difficult to accurately identify and obtain a comprehensive understanding of the interactions.
Ensuring consistent reference values posed a significant challenge during the Cloud implementation process.