Skip to content

Learn about our organization's purpose, values, and history that define who we are and how we make a difference.

Who we are

why-we-are

Discover how the Mastech InfoTrellis ecosystem is enabling customers to make well-informed decisions faster than ever and how we stand apart in the industry.

Delve into our wealth of insights, research, and expertise across various resources, and uncover our unique perspectives.

Thrive in a supportive and inclusive work environment, explore diverse career options, grow your skills, and be a part of our mission to excellence.

Table of Content

Product Image Management PQaaS

As more e-commerce platforms chart a course through a boom in business, product information management (PIM) is steadily becoming the backbone that supports the seamless flow of data across various platforms. A robust PIM system is not just about managing text-based data; it’s also about efficiently handling visual content. This is where our PIQaaS (Product Image Quality as a Service) comes into play, transforming the way e-commerce websites, catalogs, and product managers deal with image data.

On-demand webinar

Improving Data Quality in PIM Systems using AI

Watch now
Data Modernization

Current Hurdles in Image Data Management

Managing product images within a PIM system is fraught with challenges. The complexity and variability of image data can lead to issues such as:

  • Inconsistent image quality: Images are customers' first impression of a product. However, when the quality varies, it can mislead and frustrate potential buyers. Inconsistent image quality may arise from diverse images, leading to different resolutions and formats, variations in lighting and angles during product photography, and compression artifacts that degrade image clarity upon resizing.
  • Lack of uniformity in presentation: A cohesive visual presentation is crucial to brand identity. A lack of uniformity can result in a disjointed user experience. This challenge often involves disparate image styles and backgrounds that clash with the website’s aesthetic, inconsistent product scaling, making it difficult for customers to gauge size, and varying watermark placements that can distract from the product details.
  • Incorrect labeling of images: Correctly labeled images ensure that customers find what they're looking for. Incorrect labeling can lead to the misrepresentation of products, causing confusion and mistrust, difficulty tracking and managing inventory, operational inefficiencies, and challenges in implementing SEO strategies, affecting online visibility.

These challenges can significantly impede the approval process for new product images, leading to product launch and update delays. By addressing these issues, PIQaaS streamlines the image management process, ensuring that your PIM system operates at peak efficiency.

Introducing PIQaaS – the AI-powered solution

PIQaaS is an AI-based service designed to address the challenges of image management head-on. Here’s how it revolutionizes the process:

  • Quality control: PIQaaS employs advanced algorithms to detect and measure image blurriness, ensuring that only high-quality images make it through the approval process.
  • Data alignment: It enhances data quality by aligning product data with corresponding images, ensuring consistency across the board.
  • Intelligent labeling: PIQaaS accurately labels product images with innovative matching capabilities, reducing errors and saving valuable time.

The Transformative Benefits of PIQaaS

Implementing PIQaaS can bring a multitude of advantages to your PIM system, such as:

  • Automated approvals: Gone are the days of manual image checks. PIQaaS automates the approval process, leveraging AI to assess and approve images quickly. For example, an e-commerce site can process hundreds of new product images daily. PIQaaS ensures that only those meeting the set quality standards are approved, significantly reducing the time spent on manual reviews.
  • Enhanced performance: PIQaaS doesn't just automate; it optimizes. Streamlining workflows allows teams to focus on strategic initiatives rather than mundane tasks. This leads to faster operations and improved productivity. Consider a catalog manager who can now allocate more time to market analysis and campaign strategies instead of getting bogged down by image-related issues.
  • Better customer experience: The quality and accuracy of product images directly impact the customer experience. PIQaaS ensures that customers see high-quality, accurately labeled images, which builds trust and reduces returns For instance, an accurate product depiction can help online shoppers make informed decisions, leading to higher satisfaction and repeat business.
  • Quicker time-to-market: In the competitive world of e-commerce, speed is of the essence. PIQaaS accelerates the go-to-market process for new products by ensuring that image management is swift and error-free. This means that a product manager can get their latest offerings in front of customers faster, capitalizing on market trends and consumer demand.

Strategic Implementation: Maximizing PIQaaS Efficiency

In the digital marketplace, the adage “a picture is worth a thousand words” holds more truth than ever. Visuals can make or break the customer’s decision-making process. To harness the full potential of PIQaaS, it is essential to strategically implement its features. Here are key strategies to ensure maximum efficiency:

Automate Image Quality Checks

Efficiency in Standards Enforcement: PIQaaS automates the vetting process for image quality, ensuring that every image meets your brand's high standards. This automation ensures consistency and reliability across all product images. For example, an online fashion retailer can utilize PIQaaS to automatically filter out images that don't meet the resolution or quality requirements, maintaining a consistent visual experience for shoppers.

Streamline Labeling

Precision in Product Identification: With AI-assisted labeling, PIQaaS minimizes the risk of human error, guaranteeing precise identification for each image. This is particularly beneficial for large inventories where manual labeling can be prone to errors. For instance, a hardware store with thousands of SKUs can achieve accurate visual representation, ensuring customers find exactly what they are looking for.

Boost Conversion Rates

Impact on Customer Decisions: By ensuring that images are of high quality and correctly labeled, PIQaaS directly influences customer satisfaction. A clear, accurately depicted product image can be the deciding factor for customers contemplating a purchase, leading to improved business conversion rates. For example, high-quality images and accurate labels can help online shoppers make informed decisions, resulting in higher satisfaction and repeat business.

Enhance Workflow Efficiency

Streamlined Processes: PIQaaS optimizes the workflow by automating repetitive tasks, allowing teams to focus on strategic initiatives. This leads to faster operations and improved productivity. For instance, a catalog manager can allocate more time to market analysis and campaign strategies rather than getting bogged down by image-related issues.

Ensure Consistent Branding

Uniform Visual Presentation: PIQaaS ensures a cohesive visual presentation across all platforms, which is crucial for brand identity. By standardizing image styles, backgrounds, and quality, PIQaaS helps maintain a consistent brand image that enhances user experience and trust.

These strategies underscore the importance of efficient image management and how PIQaaS can be a game-changer in achieving operational excellence and customer satisfaction in the e-commerce space.

What future looks like with PIQaaS

As we look ahead, PIQaaS is not just a solution for today’s challenges but also a stepping stone towards a more automated future. Its features are set to evolve, offering:

  • Greater integration: The future of PIQaaS lies in its seamless integration. It will become the central hub that connects disparate AI services and PIM components, creating a cohesive ecosystem. This integration will facilitate a unified workflow, where data from various sources is synchronized effortlessly, enhancing operational efficiency.
  • Enhanced AI capabilities: PIQaaS is set to advance its AI capabilities, focusing on continuous improvement in image recognition, product video processing, and data/attributes prediction, enrichment, and alignment. These advancements will lead to more accurate identification of products and features, reducing errors and increasing the reliability of product data across platforms.
  • Scalability: As businesses grow, so does the volume of data. PIQaaS is designed to scale seamlessly, ensuring it can handle an increasing volume of data without a drop in performance or quality. This scalability is crucial for businesses looking to expand their product lines or enter new markets without additional resources.

Conclusion

PIQaaS stands as a testament to the power of automation in the realm of product information management. By embracing this AI-powered service, e-commerce entities can ensure that their image data is as robust and reliable as their textual content, paving the way for a more efficient and successful business model.

Watch our on-demand webinar to learn more about our AI-based service, PIQaaS, and how it can transform image management within any organization's broader product data ecosystem.

avatar

Deepti Soni

Director, Data Science and Analytics

Deepti Soni is a Data Science professional with more than ten years of experience in architecting innovative analytical solutions for strategic business problems.