Let's talk about how we can work with you

Success Story

A unified customer data platform for a North American bank

Mastech InfoTrellis teamed up with a North American retail bank and helped integrate customer data resources into a Marketing Automation system, following their recent acquisitions in the banking sector.

Download the success story now

The Challenge

The Challenge

Six different marketing systems with six disparate customer databases were added due to the new acquisition to the bank’s portfolio

Inefficient cross-selling across the bank’s offerings

Marketing campaigns that performed poorly due to poor data quality

Inefficient cross-business analytics sharing among teams

Download the Success Story
Key outcomes of our implementation
Migrated over 200 marketing campaigns to a new environment
Decreased time to market
Increased revenue due to cross-selling activities
Streamline your Data Management with Mastech InfoTrellis today!

Our Data Management expert will understand your business challenges, analyze your current state, and offer you a future-state Data Management roadmap

Rectangle 15-1

Let's talk about how we can work with you