CX Accelerators

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Leverage expertise from 1,900 Customer Experience (CX) projects to decrease the time to market and risk with vertical-focused CX Accelerators customized for rapid success.

CX Accelerators increase business velocity

The Mastech InfoTrellis Customer Experience (CX) Service Accelerators helps clients quickly implement Customer Experience Solutions across different industry verticals. The Customer Experience Accelerator suite uses a set of frameworks that allow clients to get a head start on their implementation. Further, the frameworks are vertically specific. For instance, though Mastech InfoTrellis has a standard and generic data model to create a marketing database, there is a banking-specific data model for financial services clients. These frameworks are typically about 60-70% complete and they are further customized based on a client’s unique systems, requirements, and strategy. The Accelerator suite reduces the implementation time and reduces the risk of a very complicated project.

Customized Functional Accelerator

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Customer Service Accelerator

Customer Service Accelerator comprises omnichannel service automation, integrations with operational systems, and standard operational analytics.

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Marketing Accelerator

Marketing Accelerator services are designed to boost an enterprise's marketing tasks with Omnichannel marketing automation, customer master, marketing database, and performance reports.

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Sales Accelerator

Sales Accelerator services provide sales analytics services, account management services, and opportunity management services.

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Field Service Accelerator

Field Service Accelerator covers implementing an application for the dispatch function and implementation of field mobile applications. It also helps in optimizing field-routes by job and skills.

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Customer IQ Accelerator

Customer IQ Accelerator helps in examining current investments. Also, it customizes marketing and customer metrics and plays a key role in establishing base metrics and tools.

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Customer Experience Analytics Accelerator

Customer Experience Analytics Accelerator helps in content tagging, Rapid A&B testing, along with surveys and metrics design. It also takes care of models and forecasting of pricing, segmentation, etc.

Vertical CX accelerators

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Banking
  • Create a cross-sell strategy for multiple bank products
  • Triggered programs for financial and lifecycle moments
  • Create analytical models to predict churn
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Media and Telecom
  • Create churn models
  • Create triggered campaigns based on usage
  • Optimize customer service interactions
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Insurance
  • Implement policy cross-sell campaigns
  • Personalize web and customer service interactions
  • Implement lead management for independent and captive agents
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Manufacturing
  • Integrate back-office operations with customer-facing activities
  • Improved visibility to service with IoT
  • Increase after-sales support sales efforts
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Mortgage
  • Implement lead management for loan officers and brokers
  • Optimize acquisition through look-alike models
  • Automate sales and service processes
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Distribution - Retail, CPG
  • Create lifetime value models
  • Real-time personalization in web/mobile applications
  • Create an omnichannel campaign management capability
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Business to Business
  • Value models per client
  • Contact and organization masters
  • Dynamic content platform to personalize digital interactions
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Public Sector & Not-for-Profit
  • Efficient fundraising platform
  • Optimize member acquisition and retention
  • Create personalized digital fundraising campaigns

All the above industry specific Accelerator activities involve an accurate and holistic customer database, customer and marketing analytical performance capability, create an omnichannel customer service capability, personalized sales and service interactions creates a consistent Customer Experience across channels, and provides customer intelligence to all customer-facing employees. 

To learn more about Mastech InfoTrellis Customer Experience Acclerator Services – Join the conversation. Click here.

Other Customer Experience Service Offerings:

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