Leverage expertise from 1,900 Customer Experience (CX) projects to decrease the time to market and risk with vertical-focused CX Accelerators customized for rapid success.
CX Accelerators increase business velocity
The Mastech InfoTrellis Customer Experience (CX) Service Accelerators helps clients quickly implement Customer Experience Solutions across different industry verticals. The Customer Experience Accelerator suite uses a set of frameworks that allow clients to get a head start on their implementation. Further, the frameworks are vertically specific. For instance, though Mastech InfoTrellis has a standard and generic data model to create a marketing database, there is a banking-specific data model for financial services clients. These frameworks are typically about 60-70% complete and they are further customized based on a client’s unique systems, requirements, and strategy. The Accelerator suite reduces the implementation time and reduces the risk of a very complicated project.
Customized Functional Accelerator
Customer Service Accelerator
Customer Service Accelerator comprises omnichannel service automation, integrations with operational systems, and standard operational analytics.
Marketing Accelerator services are designed to boost an enterprise's marketing tasks with Omnichannel marketing automation, customer master, marketing database, and performance reports.
Sales Accelerator services provide sales analytics services, account management services, and opportunity management services.
Field Service Accelerator
Field Service Accelerator covers implementing an application for the dispatch function and implementation of field mobile applications. It also helps in optimizing field-routes by job and skills.
Customer IQ Accelerator
Customer IQ Accelerator helps in examining current investments. Also, it customizes marketing and customer metrics and plays a key role in establishing base metrics and tools.
Customer Experience Analytics Accelerator
Customer Experience Analytics Accelerator helps in content tagging, Rapid A&B testing, along with surveys and metrics design. It also takes care of models and forecasting of pricing, segmentation, etc.
Vertical CX accelerators
Create a cross-sell strategy for multiple bank products
Triggered programs for financial and lifecycle moments
Create analytical models to predict churn
Media and Telecom
Create churn models
Create triggered campaigns based on usage
Optimize customer service interactions
Implement policy cross-sell campaigns
Personalize web and customer service interactions
Implement lead management for independent and captive agents
Integrate back-office operations with customer-facing activities
Improved visibility to service with IoT
Increase after-sales support sales efforts
Implement lead management for loan officers and brokers
Optimize acquisition through look-alike models
Automate sales and service processes
Distribution - Retail, CPG
Create lifetime value models
Real-time personalization in web/mobile applications
Create an omnichannel campaign management capability
Business to Business
Value models per client
Contact and organization masters
Dynamic content platform to personalize digital interactions
Public Sector & Not-for-Profit
Efficient fundraising platform
Optimize member acquisition and retention
Create personalized digital fundraising campaigns
All the above industry specific Accelerator activities involve an accurate and holistic customer database, customer and marketing analytical performance capability, create an omnichannel customer service capability, personalized sales and service interactions creates a consistent Customer Experience across channels, and provides customer intelligence to all customer-facing employees.