Demystifying Customer Journey Analytics

What is the potential of the intersection beyond digital products? How are B2B enterprises benefitting from connecting Products Analytics with Marketing?

With the intersection of Marketing and Product analytics, which was operating in silos before, is there a combination of metrics or a new set of measurements organizations need to consider driving customer success?

What data sets do organizations need really need to rely on to accelerate the expected benefits that the marriage of product and marketing teams can deliver?