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On-Demand Webinar

Demystifying Customer Journey Analytics

How the convergence of product and marketing analytics is driving growth

Watch our CX experts discuss how a tight collaboration between product and marketing teams can promote a positive customer experience.

Key Takeaways

What is the potential of the intersection beyond digital products? How are B2B enterprises benefitting from connecting Products Analytics with Marketing?

With the intersection of Marketing and Product analytics, which was operating in silos before, is there a combination of metrics or a new set of measurements organizations need to consider driving customer success?

What data sets do organizations need really need to rely on to accelerate the expected benefits that the marriage of product and marketing teams can deliver?

Our Speakers


John Kariotis

GM, Customer Experience,
Mastech InfoTrellis

John Cutler

Product Evangelist and Coach,

Adam Greco

Analytics Industry Veteran and Product Evangelist,
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Architecting CX Intelligence

Listen to key speakers John Kariotis, John Cutler, and Adam Greco talk about Customer Journey Analysis and how it helps increase the lifetime value of customers by optimizing their interactions.

Listen to the Podcast

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