BUSINESS ANALYST – MARKETING

Responsibilities:

• Work closely with the clients, create, and develop strategies to improve processes and suggest solutions to curb expenses / costs and streamline operations.
• Design and implement both marketing and operational processes to improve client’s experience
• Support all digital efforts and initiatives across all business channels
• Adhere to project timelines and budgets
• Lead the end to end Campaign process and successfully manage the execution
• Collaborate with the Marketing and IT team to create and develop roadmap, prioritization, and execution

Requirements:

• Hands-on, proven experience working with industry tools and analytics packages, including e-mail, web analytics, social media, CRM, and Marketing Automation platforms (preferably HCL Unica or Oracle Marketing Cloud)
• 5 years consulting experience in the CX Marketing space or 7 years marketing automation experience in a corporate or agency environment
• Ability to gather technical requirements and translate to a solution design
• Marketing Strategy experience
• Strong knowledge of email best practices, including CCPA and GDPR requirements
• Strong project management and critical thinking skills
• Relational database or CDP knowledge
• Excellent communication skills and ability to present ideas to IT or business executives
• Proficient in HTML, and CSS and responsive email design is highly desired

Company Description:

Mastech InfoTrellis, is a subsidiary of Mastech Digital. We are a premier Data & Analytics Company helping customers realize the full value of their Enterprise Data Assets through the use of our expertise in Master Data Management, Enterprise Data Integration and Big Data Technologies. Services provided cover all aspects of the Information Management lifecycle, ranging from evaluating clients’ needs, capturing detailed business and technical requirements, vendor selection, design, implementation, testing, deployment, and training. Mastech InfoTrellis continues to innovate to offer advanced solutions which deliver Enterprise Customer 360 and Self Service Analytics using Structured, Unstructured, Internal and External Data Assets for several Fortune 500 companies including Lowe’s USA, Dell Inc., JC Penney, Express Scripts, and Ford among others. Mastech InfoTrellis continues to seek the best talent available in the market to enhance our Delivery capabilities.