BUSINESS ANALYST – MARKETING

Location: United_States , Posted on: January 5, 2022

Position: Business Analyst – Marketing

We are looking for a Business Analyst who will work with our clients to gather requirements for their enterprise data architecture program. This role will require working with very senior client personnel for our Fortune 500 clients, primarily in North America.

Responsibilities:

  • Work closely with the clients, create, and develop strategies to improve processes and suggest solutions to curb expenses / costs and streamline operations.
  • Design and implement both marketing and operational processes to improve client’s experience
  • Support all digital efforts and initiatives across all business channels
  • Adhere to project timelines and budgets
  • Lead the end to end Campaign process and successfully manage the execution
  • Collaborate with the Marketing and IT team to create and develop roadmap, prioritization, and execution

Requirements:

  • Hands-on, proven experience working with industry tools and analytics packages, including e-mail, web analytics, social media, CRM, and Marketing Automation platforms (preferably HCL Unica or Oracle Marketing Cloud)
  • 5 years consulting experience in the CX Marketing space or 7 years marketing automation experience in a corporate or agency environment
  • Ability to gather technical requirements and translate to a solution design
  • Marketing Strategy experience
  • Strong knowledge of email best practices, including CCPA and GDPR requirements
  • Strong project management and critical thinking skills
  • Relational database or CDP knowledge
  • Excellent communication skills and ability to present ideas to IT or business executives
  • Proficient in HTML, and CSS and responsive email design is highly desired

Company Description:

Mastech InfoTrellis, is a subsidiary of Mastech Digital. We are a premier Data & Analytics Company helping customers realize the full value of their Enterprise Data Assets through the use of our expertise in Master Data Management, Enterprise Data Integration and Big Data Technologies. Services provided cover all aspects of the Information Management lifecycle, ranging from evaluating clients’ needs, capturing detailed business and technical requirements, vendor selection, design, implementation, testing, deployment, and training. Mastech InfoTrellis continues to innovate to offer advanced solutions which deliver Enterprise Customer 360 and Self Service Analytics using Structured, Unstructured, Internal and External Data Assets for several Fortune 500 companies including Lowe’s USA, Dell Inc., JC Penney, Express Scripts, and Ford among others. Mastech InfoTrellis continues to seek the best talent available in the market to enhance our Delivery capabilities.

Job Summary

  • City: N/A
  • Address: N/A
  • Work Hours/Week: 10
  • Work Environment: Remote
  • Employment Type: Full-Time
  • Career Level: Experienced
  • Pay Type: N/A
  • Required Travel(%): N/A
  • Exempt/Non-Exempt: N/A
  • People Manager: N/A
  • Application Deadline: N/A
  • Platform: Operations
  • Req ID: #job8

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Our core values

Ambition– We’ve come this far carrying big visions, and with them, we’ve built a team of ambitious individuals who never cease to find new ways to improve data practices.
Innovation – Our mantra is to innovate and modernize products and services constantly. By continuously experimenting, we have improved systems that bring efficiency at scale.
Success-driven – Our projects begin with success as the goal post. We work, collaborate, and implement strategies that derive positive outcomes and settle for nothing less.
Data-first – Data is our religion. Our united effort is to take data management, data science, and data analytics up a notch by implementing best-in-class strategies.

Our core values